Which Financial Books Are In Your Personal Business Library

If you are a stock broker, work as a financial planner, analyst, banker or securities regulator, then you must have knowledge of the market and know a little bit of the history. The other day a young man was studying to take his securities license at Starbucks and was very interested in getting started as soon as he passed the test, which I am sure he will ace, he knew his stuff down cold.

Nevertheless, there is a big difference in studying for government tests for securities licenses and understanding the inner workings of Wall Street and how the industry actually operates, so I ran home and grabbed some old books off my personal business library to give to the young man, as he said he would be there for a few hours.

Sure enough when I got back he was still there studying away with the same intensity and dedication and so, I gave him a few books. Perhaps these books are of interest to you if you are getting into the securities industry or looking for work as a financial planner, the first book is:

“The Wall Street Gurus – How You Can Profit from Investment Newsletters” by Peter Brimelow – 1986.

How do you pick the best financial advice newsletters? The Author discusses actual newsletters of 2-decades ago, things have changed a bit of course, with the Internet, day trading websites and all the online information now available. So, how do you pick a winning Financial Guru and how do you pick the best newsletters, Blogs, or Ezines for hot stock picks, bonds, commodities or mutual funds.

Knowing where to get information and what information is worthy is very important. Another book of interest was one about what happens when Wall Street Warriors Unite – what’s it all about? So I recommend this book to you:

“Takeover – the new Wall Street Warriors – the men, the money, the impact” by Moira Johnston – 1986.

From the Oil Industry to the Airline Industry, no major industry was spared from hostile takeovers, leveraged buyouts and the 1980′s craze of mergers and acquisitions. Perhaps you recall the headlines of the day with names like T. Boone Pickens and Carl Icahn, and all the men and money behind them and others as they raided companies, bought and sold assets and made billion dollar deals during lunch.

Think of all the arbitragers, brokers, investment bankers, lawyers, proxy fighters and government regulators all running around working their PR teams to woo Wall Street and fight it out, in a no holds bar game. This book is full of intrigue, dark secrets and battles that are still talked about today at the largest business schools. Next I think you need to know a little bit so you have some understanding of Bond and Money Market Investments, so go check out this book:

“The Dow Jones-Irwin Guide to Bond and Money Market Investments” by Marcia Stigum and Frank J. Fabozzi – 1987.

This book from its front flap cover tells us that it can answer questions that investors wish to know about bond and money market investments such as:

  • What are these instruments?
  • How do they measure up in terms of risk, liquidity and return?
  • How are they bought and sold?
  • How can they be used in a program for personal investing?
  • What are long-term and short-term debt securities?

The book goes through risks, returns, liquidity and investment characteristics of debt securities. There are chapters on Certificates of Deposit, Treasury Bills, Commercial Papers, Money Market Funds, Notes and Bonds, Tax Issues with Bond Trading, Federal Government Securities, Municipal Securities, Corporate Bonds, Convertible Bonds, Mortgage Pass Through Securities and strategies when swapping and trading.

After you get through with these books, well drop me a note and I will give you three more to read. You can never stop learning in the financial industry, and the past is almost as important as the future. There are things you need to know, beyond the license.

How To Use Articles To Generate Consistent Targeted Traffic For Your Home Business

Many home business owners and marketers particularly
the newbies very unfortunately, struggle from day to day to
generate the much needed traffic to their websites. They spend
endless hours in frustration and with little success to
generate quality traffic that would in turn generate sales on
their websites. The kind of traffic that could make them smile
to their banks. They do all kinds of optimization on their

The home business owners invest in many
online optimization experts advice to optimize their web pages
for search engines whose algorithms never stop changing. They
concentrate mostly on on-page optimization with very little
regard for off-page optimization where the long term massive
traffic is.

These home business owners turn to pay-per-click search engines
for quick traffic generation to their home business websites,
though a wise decision if properly harnessed.

Good as these pay-per-click search engines are with their
immediate targeted traffic generation to an website within a
short time. Their traffic generation are not only short-lived,
except when combined with other traffic programs for long term
traffic generation but are becoming increasingly expensive. So
the investment is endless.


Every internet home business owner needs to recognize the gold
in article submission. Article submission that are interesting,
well-written and published with the consideration for providing
good content for surfers and properly optimized for search
engines is a virtual gold mine for any internet home business

Many home business owners seem to think
article submission is much complex than it really is. Home
business owners especially the newbies often spend a great deal
of time with things like free classified sites, traffic
exchanges, banner exchanges, and many more. The count is endless.

All these methods combined together cannot reap them
the benefits they can easily derive over time with article


It is well said that content is king. Any home business owner
that can produce quality content on the internet would smile
to the bank. With six to ten articles
with qaulity content full of useful information, not just
blatant advertising, on the same keywords surfers are searching
for through the search engines on the internet, you can easily
create a free report.

Creating your free report is that easy. You can even tweak
private label articles on the same subject to make it unique and
fresh if you have them handy. They don’t have to be long, only
around 500 to 600 words.


You can put it in a book format and include your links in the
report without any blatant advertising. Give prospects free
giveaway rights as long as nothing is altered in the report. You
can equally send them out to your prospects over five to ten
days using your autoresponder making reference to some of your
own products where they are relevant as part of the useful


Consistent article submission would turbo-charge your one-way
backlink exchange strategy and give you massive traffic in
the long term. It is one of the the most important steps to
follow. No home business owner can afford to underestimate
the power of backlinks. In particular, one-way backlinks to
business owner’s website containing the same keywords he or
she is targeting.

A few hundreds of such laser targeted backlinks, with many of
the backlinks from authority sites, are all you need to start
getting massive free from some of the major search engines.

Traffic generation and build-up, optimized articles submission,
step-by-step guide on how to satisfy the need of surfers
searching for information on the internet shall be concluded in
Part 2.

Fast Online Business – 2 Super Effective Ways on How to Do Online Business

With the emerging online business that we have nowadays, generally of business enthusiasts are endeavoring into their own kind of online business because they see the potential growth of it that is little by little manifested by the mushrooming of the so many business online endeavors on the net. The magnet that brings along together all of these business minded people is just so intense that in the years to come, there will be no place anymore for those would like to endeavor. As early as now, it is suggested that you engage in online business and be effective on it so as you can make dominance in the field. Below are some of the efficient ways on how you can do emerge dominantly:

o Target the business type which generally of business enthusiasts is afraid to engage to. The more risks there are on the business, the better outcome it shall produce. This is so true because no one has dared to try the market and if you are willing to take the risks in testing the market with your capital investments at stake, then when it becomes a successful endeavor, you have the monopoly of the targeted clients because no one has the same business that you offer.

o Make a plan on your business endeavor and be able to make it perfectly working. The plan is your only weapon towards achieving the best of the success. On your plan, you should be able to stipulate clearly what the objectives are and how you are going to target the market in the online area. You also need to make sure that necessary marketing plans are properly laid down and should have a time frame as to when they are best effective. You may also include on your plan the allocation of the resources appropriately directed on the need of each business component.